http://radar.oreilly.com/archives/2008/01/books_that_make.html Great example of what you can do with mashups. These guys looked at the most popular books at every college (according to Facebook), and the average SAT score. So “Lolita” is popular at schools when an average SAT score over 1300, while “The Color Purple” is popular down at the 850 range. Our pal “Shakespeare” spans the 1050-1150 range, where he’s kept company by A Wrinkle in Time, Anna Karenina, A Farewell to Arms, The Great Gatsby, and others. Jane Eyre and Pride and Prejudice also fall in this section, although they both skew higher toward the 1150 mark. Interestingly Hamlet is called out by itself, and drops 100 points to the 1000-1050 range.