A bad book is just as much of a labour to write as a good one; it comes as sincerely from the author’s soul.

Proper attribution: Aldous Huxley

Saw this one go by as a bit of writer’s advice, and was honestly surprised that someone would attach the word Shakespeare to it. Really? Do people think that Shakespeare was in the habit of dishing out advice to other writers? Where exactly would he have published such a line?

The actual quote comes from Aldous Huxley in his Point Counterpoint, written in 1928.