What Will Your Verse Be? (New iPad Air Commercial)

Steve Jobs may no longer be with us, but this new Apple commercial had my jaw on the floor for every word, before I even knew what it was a commercial for:

I heard Robin Williams say, “We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race,” and thought, “Well holy sh*t that’s going on the blog.” Ask me again why Shakespeare is relevant. Go on, ask me. Because I know what my answer is going to be.

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for. To quote from Whitman, “O me! O life!… of the questions of these recurring; of the endless trains of the faithless… of cities filled with the foolish; what good amid these, O me, O life?” Answer. That you are here – that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play goes on and you may contribute a verse. What will your verse be?

4 thoughts on “What Will Your Verse Be? (New iPad Air Commercial)

  1. Beautiful.

    Now quick! Go run and buy this overpriced piece of crap made in places where the music of the "poetry of life" is drowned out by the din of oppressive slave labor and abuse.

  2. Although this world dose not need another screen to stare at this was a beautiful commercial. People should go and experience these places shown in this advertisement instead of watching the television more.

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