IKEA Dreams of The Tempest

Scanning through my year-end headlines I found a Shakespeare reference in Mashable’s “The 8 Best Ads You Didn’t See Last Year”. More specifically a Tempest reference, so you know I be clickin.

Check out IKEA’s ad (#4), entitled “Beds”:

Couple of thoughts:

* The voiceover appears to be Helen Mirren’s version from The 2010 Tempest movie.

* For some reason I was hoping when I clicked for Caliban’s Dream instead:

…if I then had waked after long sleep,
Will make me sleep again: and then, in dreaming,
The clouds methought would open and show riches
Ready to drop upon me that, when I waked,
I cried to dream again.

* IKEA looks a whole lot like IDEA. I learned this after my fingers wanted to type it incorrectly half a dozen times trying to post this.  I wonder if that’s on purpose?

* Is it wrong of me that I didn’t click on any of the other ads? If somebody does, let us know if there are any good ones.  They mentioned Robbie Williams in one description and for a minute I got excited thinking they’d said Robin Williams, but alas, no.

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