It’s not often that a new search engine comes along to challenge Google. Or rather, that happens all the time, but none of them make a go of it. Who remembers Cuil? More specifically, who uses it? Well there’s a new kid on the block getting some love, called Bing. Catchy name, makes me think of turkey timers . Bing! Search is done. Needs a little sound effect. Instead of googling yourself you can bing…or perhaps bong yourself. I thought I’d mention it because the results seem to do something better than Google. Namely, they seem ordered around the concept of a person or organization (such as yours truly) and not just use of those words together in sequence. There’s a difference between the person known as Shakespeare Geek, and places where people put those two words together, as in “I am a big Shakespeare geek”. As somebody trying to build some brand, I appreciate the difference.