As such, I’m happy to link my readers over to the mission statement for JM’s theShakespeareProject, his own very real world project for putting his stamp on the Shakespeare (and classic literature) universe:
theShakespeareProject is dedicated to the idea that a fresh
approach to these literary/dramatic gems, employing them as living
examples of excellence, might lead to a regeneration of heightened
interest–in the theatre, the classroom, the boardroom—even the family
room—and result in a natural and progressive repossession by the
community at the grass roots level.
I may say it differently, but how can I disagree with any of that?